Positive Coaching Alliance is a non-profit based at Stanford University. Our mission is to transform youth sports to provide all young athletes with a positive, character-building experience. Since 1998 PCA has conducted several hundred coach training and leadership development workshops to help youth sports organizations create an organizational culture that is both positive and competitive. PCA has helped these organizations create and sustain this kind of culture where Honoring the Game is the norm.

While an estimated 40 million children participate in youth sports in the United States, over 70% drop out by the age of 13. The major reason for this is the "win-at-all-cost" mentality of parents and coaches. PCA is working to replace the "win-at-all-cost" model of coaching with the "Double-Goal Coach" who wants to win but has a second, more important, goal of using sports to teach life lessons.

The Positive Coaching model encourages adults and athletes to "Redefine Winner," "Honor the Game," and "Fill Emotional Tanks." For more information about these core PCA themes, please visit our website at www.positivecoach.org You will also find a wealth of resources and ideas that you can put to use at your next practice or board meeting!

PCA works directly with coaches, parents and youth sports leaders. We train organization leaders on how to create an organizational culture that promotes the values you want to see in your fans, coaches and athletes. Every PCA workshop is a highly-interactive event, conducted by a dynamic PCA trainer who brings expertise in youth sports issues and coaching.

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