FOR IMMEDIATE RELEASE

CONTACT: Warrior Lacrosse

Amy Vreeland, amy.vreeland@newbalance.com

617/746-2214

WARRIOR LACROSSE UNLEASHES NEW

PLAYERS CLUB EXPERIENCE ELEMENTS FOR 2005

WARREN , Michigan , January 14, 2005 – Warrior Lacrosse unveiled a brand-new Players Club Experience website today and announced the addition of four new camps staffed by elite lacrosse players for 2005.

The Players Club Experience (PCX) is Warrior’s select lacrosse camp and clinic division. PCX offers the unparalleled experience of having the country’s elite lacrosse players as coaches, offering proven teaching methods and enthusiasm to athletes of all ages and abilities.

"We're proud to add to our portfolio of select camps that offer a high-quality experience for lacrosse athletes," says Lorne Smith, PCX National Director and three-time All-American at Princeton University . “Our knowledgeable and enthusiastic coaching staff is hand-picked at each camp for their experience on the lacrosse field and ability to work well with kids.”

The four new PCX camps will be held in Nashville , Maryland and San Diego and will feature Players Club coaches Jesse Hubbard, Michael Watson , Greg Cattrano and Ryan Mollett. Warrior will continue to offer PCX camps directed by Lorne Smith at Stanford University , The University of Oregon, and the University of Santa Barbara , as well as one in Orinda , California directed by Taylor Simmers. For more information, visit www.playersclubexperience.com.

All PCX camps offer multiple skill levels and include individual instruction, team drills, offensive and defensive strategy sessions, and live scrimmaging. “PCX coaches have excelled at the high school, college, professional, and world level as players and coaches,” says Smith. “They are able to inspire and motivate campers to work hard while having a good time. It is our mission to create a fun yet competitive atmosphere which encourages boys of all ages to achieve their goals at camp."

Warrior recently added several members to its Players Club roster including Conor Gill , Nick Polanco, Ryan Boyle, AJ Shannon, Delby Powless and Michael Howley. Other Warrior Player’s Club members include: AJ Haugen, Cherie Greer, Crista Samaras, Danielle Gallagher, Greg Cattrano , Jesse Hubbard, Joanne Connelly, John Gagliardi, Josh Sims, Kelly Amonte-Hiller, Mark Millon, Matt Striebel , Michael Watson , Michael Regan, Michele DeJuliis, Ryan Curtis, Ryan Mollett, Todd Eichelberger , and Trevor Tierney.

Warrior Lacrosse, headquartered in Warren MI, is the foremost manufacturer of innovative, high performance lacrosse equipment, apparel and footwear in the world. Founded in 1993 by former champion lacrosse player Dave Morrow, Warrior is the exclusive equipment supplier to the US Men's and Women's Teams, Major League Lacrosse and Princeton University, and presenting sponsor of several of the largest youth events in the country. Acquired by New Balance in February 2004, Warrior creates products recognized globally for unparalleled form and function, including the only complete lacrosse footwear line in the industry and the 2005 Players Club Series protective equipment. For more information on Warrior Lacrosse please visit http://www.warriorlacrosse.com.

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Amy Vreeland

Public Relations Manager

New Balance Athletic Shoe, Inc.

617/746-2214; 617/787-9355 fax